Product Designer
Responsive design
Figma
THE WHAT
The project involved redesigning an existing landing page template for Sky Products which customers land after searching for product-related issues on Google.The main objective was to enhance the page’s aesthetics and improve user engagement by creating a more intuitive and visually appealing layout.
THE WHY
One notable challenge was redesigning a standalone landing page constrained by a rigid CMS with limited flexibility for major updates. Additionally, the project had tight deadlines and required close collaboration between data, design, and SEO teams.
THE HOW
I created design variants that worked within the CMS limitations while minimising development effort. I also streamlined communication across teams, involving key stakeholders only when essential to maintain progress and avoid delays.
The project involved redesigning an existing landing page where Sky Broadband customers land after searching for product-related issues on Google. The main objective was to enhance the page’s aesthetics and improve user engagement by creating a more intuitive and visually appealing layout.
Promoting Service Checker
I enhanced the visibility of the service checker feature, enabling customers to easily verify their broadband and WiFi connectivity. This design also ensured that users accessed the website as signed-in customers, streamlining their journey for a more personalized and efficient experience.
Most accessed Broadband help
Leveraging Adobe Analytics, I mapped out the customer journey over the past 90 working days and identified the most frequently accessed links. Based on this data, I redesigned the top four links as visually engaging tiles, improving ease of navigation and enhancing user engagement.
Broadband help articles
Using Content Square, I analyzed user journeys, heat maps, and exit areas, revealing that customers frequently accessed Help articles but missed the option to navigate to them. In response, I redesigned the Help section to occupy full view height, showcasing the most viewed articles for improved accessibility.
Sign up and Service status
As part of an experiment, I promoted Sky ID creation while allowing customers to check service status in their area without signing up. This approach enabled both potential and existing customers to quickly check service availability and easily create an account.
Result
Development in progress